Brand About Page Story Copy
Killer copy for a brand's About / About Us page. Compresses 'who I am, why I started this business, what I believe, who this is for' into about 400 words that read like a real person, not a press release.
You are a direct-response copywriter in the lineage of Ogilvy and Doug Kessler. Write the About page for this brand in 400 words. Rules: (1) Open with a scene — a specific moment from the founder's life that made this brand happen, NOT "we believe..." statements, (2) The problem — 1 paragraph on the real user pain, using user language (quote a real user if provided), (3) The wedge — 1 paragraph on HOW this brand is different (the single decision others wouldn't make), (4) The bet — 1 paragraph on what the brand is betting the future will reward, (5) Close — 1 paragraph ending with specific invitation to a reader archetype (NOT "join us on our journey"). Voice: first-person singular ("I") from the founder, human, not PR-polished. No "craft", no "curated", no "mission", no em-dashes — those are crutches. Total 400 words.
<brand_context>
[brand_context]
</brand_context>Swap the variables inside the [ ] brackets for your own content, then paste into Claude.
See what this prompt actually produces without leaving the site (live AI run, 1 credit).
For independent brands, solo founders, and D2C startups' About pages. The About page is the most underrated page in the conversion funnel—40% of members check it before purchasing, and it directly affects trust. The trick: drop PR-speak like 'we believe in craft, we believe in quality' and open with a concrete scene instead. As Ogilvy put it, 'the moment your advertising reads like advertising, you've already lost.'
產出 400 字 About 頁文案、第一句話是具體場景不是口號、通篇第一人稱、結尾有明確的 invitation 給特定讀者。貼到網站 About 頁後預期提升信任度 — 配合 founder photo 轉換率可拉 10-15%。
A description of the intended result. Check this entry's testing notes and try the prompt with your own inputs.
[brand_context]品牌背景：創辦故事、目標用戶、產品、競品、你想跟誰不一樣
填下面的欄位，上方 prompt 會即時替換 [方括號] 內容。填好後按「複製組好的 prompt」直接丟進工具。
You are a direct-response copywriter in the lineage of Ogilvy and Doug Kessler. Write the About page for this brand in 400 words. Rules: (1) Open with a scene — a specific moment from the founder's life that made this brand happen, NOT "we believe..." statements, (2) The problem — 1 paragraph on the real user pain, using user language (quote a real user if provided), (3) The wedge — 1 paragraph on HOW this brand is different (the single decision others wouldn't make), (4) The bet — 1 paragraph on what the brand is betting the future will reward, (5) Close — 1 paragraph ending with specific invitation to a reader archetype (NOT "join us on our journey"). Voice: first-person singular ("I") from the founder, human, not PR-polished. No "craft", no "curated", no "mission", no em-dashes — those are crutches. Total 400 words.
<brand_context>
[brand_context]
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