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Social and marketing copy.

Clarify product facts, audience and action before drafting variants.

You will prepare: Three copy directions, asset needs and publication checks

Open this brief in workspace →Editorial guide updated

Prepare these inputs

These are editable example inputs, not completed results.

Product or service
An independent cafe serving pour-over coffee
Audience
Nearby residents and people seeking a quiet space
Verified facts
Hours, address and offers have not been supplied; ask for them
Intended action
Check the cafe information and decide whether to visit

Work through the steps

  1. 01

    Inventory publishable facts

    Separate features, price, dates and limits. Mark unconfirmed offers and scarcity as missing.

  2. 02

    Choose one action

    Focus on learning about the product, viewing information or making an inquiry.

  3. 03

    Create angle variants

    Keep audience and facts fixed while varying the hook. Save versions to compare tone and completeness.

  4. 04

    Match copy to assets

    List needed photos, video or graphics. These are asset requirements, not finished assets or performance evidence.

  5. 05

    Check before publication

    Verify address, hours, price, links and call to action. An authorized person decides publication; this workspace does not publish posts.

Reusable prompt brief

Write social copy for {{product}}, aimed at {{audience}}. Verified facts approved for publication: {{facts}}. Intended action: {{action}}. Identify missing information first, then propose three distinct angles with a hook, body, call to action and asset needs. Do not invent discounts, scarcity, testimonials, sales figures or guaranteed outcomes. Include a pre-publication verification list for each variant.
Fill the fields and save a version →